Wednesday, June 27, 2012

Mary Blair and Mermaids: Part Duex

Wha-Wha-Whaaat?! Two posts in two days?? It's summer vacation! hahaha

This will be a continuation of yesterday's post, "Mary Blair and Mermaids", so if you haven't read that first part, please click the link and check it out.

This morning after eyeing those delightful bags again, I once more pulled up a google search to see what I could find out about this line. Surely more than just one person had discovered this. And of course they had!

D23, which is the "Official Disney Fan Club" by Disney itself, put an article out at the end of last month (May) about a special line of collaboration bags with Le Sports Sac.


Disney It’s a Small World by LeSportsac Collection Takes Consumers on a Trip Around the World
05.21.12 – LeSportsac and Disney Consumer Products recently announced the launch of the Disney It's a Small World by LeSportsac collection, featuring handbags, totes and accessories that combine the bright aesthetic of LeSportsac with inspiration from the mid-century artwork of Disney artist Mary Blair.
LeSportsac and Disney Consumer Products recently announced the launch of the Disney It’s a Small World by LeSportsac collection, featuring handbags, totes and accessories that combine the bright aesthetic of LeSportsac with inspiration from the mid-century artwork of Disney artist Mary Blair, who created the whimsical look of the beloved Disney theme park attraction it’s a small world.
Disney It’s a Small World by LeSportsac collection includes five seasonal deliveries, each inspired by a specific country. In addition to celebrating a country, each delivery will be anchored with a Signature Tote and a colorful print that pays tribute to the unique facades and architectural works of Disney’s it’s a small world attraction. The collection kicks off with a celebration of Tahiti that includes two graphic totes and a range of 12 styles in two vibrant prints.
“We are so inspired by Blair’s original art and the it’s a small world theme of global awareness,” said D’Arcy Jensen, vice president, Global Creative Director, LeSportsac. “Each collectible design we are creating is a colorful narrative that is sure to delight fans of Disney, Mary Blair and LeSportsac alike.”
The it’s a small world attraction, which debuted at the New York World’s Fair in 1964, was created by Walt Disney both as a salute to UNICEF and his belief that everyone is united in their love of children and dreams of a better tomorrow. In keeping with the original philanthropic message of it’s a small world, Disney will make a donation to UNICEF in honor of it’s a small world, and all product in the Disney It’s a Small World by LeSportsac collection will include a special hangtag sharing the history of the original attraction and the connection to UNICEF.
“Our collaboration with LeSportsac pays homage to the magical experience of it’s a small worldwhile continuing the legacy of the message behind one of Disney’s most beloved theme park attractions,” said Robert Oberschelp, director, Disney Collections, DCP. “Walt Disney’s vision is as powerful and true today as it was when he first shared it with the world.”
The Disney It’s a Small World by LeSportsac Collection is available online at LeSportsac.com and at all LeSportsac flagship boutiques worldwide. LeSportsac is also available at better department stores and select specialty stores.

The particular design I've been oogling is the "Tahitian Dreams" collection.  As the article mentioned, they'll have 5 seasonal designs so I'm assuming this will be available through the summer and then in the fall a new design will replace it.  All the more reason to buy! (Disney marketing at it's best!)  I do wish they had a preview of the upcoming prints so consumers could see what's coming and plan to purchase one or the other.  But considering I'm mermaid-obsessed, I'm fairly certain I will love this print the best! 

The main site of Le Sports Sac has a really nice video and description about the collection here, check it out! 


Thats it for today! Hope you all have a fantastic rest of your day and see you back here soon. 

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